"This is truly a win-win-win situation."
For the manufacturer: sees superior results as far as base sales increases and support from our retail partners. It is a great way to deliver your message directly to the consumer on a consistent basis both at store level and through our website.
For the consumer: their shopping experience is significantly enhanced by the presence of the chef in the store. He or She really becomes a positive influence in the perception of that shopping trip.
And for the retailer: It's actually two fold: First, they get a professional individual in-store geared to increase sales and bolster their images and secondly, we place an in house team to support the entire program from A to Z. This is truly where in store demonstrations are going.